The majority of online merchants think that if they list hundreds or thousands of products on their eCommerce websites, they can drive enough traffic from the search engines. The online merchants think that SEO of an eCommerce store is not as easy as they are thinking. It is much harder for us to optimize eCommerce websites for SEO.
On a blog, we have limited posts. We can easily do the SEO of these posts. On the other hand, if we are running an eCommerce website, we have to do SEO of various product pages. While doing SEO and marketing of these product pages, we have to face lots of problems. Here, we will discuss critical SEO issues in the product listing for eCommerce business websites.
Bad Product Description
It is the top one among most of critical SEO issues. Without creating quality product descriptions, you can’t rank your product listing in the top 10 results of SERP. Therefore, you should not use thin or duplicate product description in your product listing. Some businessmen use the product descriptions of the manufacturers in their listings. These product descriptions will have also used many businessmen in their product listings.
Google will consider that you are sharing copyrighted content. Due to copyrighted content, you can’t get a higher ranking in search engines. If you don’t have enough time to create unique descriptions for your products, you can hire a writer. Without the best quality product descriptions, search engines will not understand the images.
Lack of Product Reviews
Almost 70% of the customers look for reviews before buying a product. They look for the reviews on your website. If you have not enabled product reviews on your website, it means that you will miss a wide percentage of the customers. Along with satisfying the customers, the product reviews will also provide enough help to reach the top of the search results.
These product reviews can reach most frequently at the top results than selling pages. When users share their reviews about the products, they also share unique content on your website. These reviews also keep product pages ‘living’. As a result, these reviews often bring back the search engines on your website. The search engines will frequently update the ranking of your website.
Lack of Optimization Based on the Search Demand
Before optimizing a product listing, you should conduct keyword research. Keyword research will provide an idea of which keywords people are typing to search products and services. If you are focusing on the wrong keywords, you can’t drive enough customers to your website. Most of the eCommerce businessmen repeat the same mistake with lots of goods. Hence this becomes one among the top critical SEO issues.
To optimize the product page of your eCommerce business website, you will have to follow some essential tips. First, you should use the model numbers in the title tags and headings. Secondly, you should use the brand names in the title tags and headings. Thirdly, you should not forget to add the focused keyword in the image alt tag. Fourthly, you should avoid keyword stuffing. At last, you should ignore iframes while displaying the content.
Lack of Unique Titles
The title tag of a web page provides the first indication to Google about the content of your web page. For the success of the product listing, you will have to create the best quality and unique titles. Here, the businessmen make a mistake. They try to use spammy and duplicate title tags. Sometimes, they use the title tags of the manufacturers. Moreover, they don’t try to make them search-friendly.
The businessmen should not try to use the copy and paste technique to add these title tags. If they will use the copy-paste technique, these kinds of title tags may hurt your website in the search engines. On the other hand, if you will use title tags from the manufacturers, Google will consider that your website is sharing spammy content. As a result, Google can penalize your website.
Lack of SEO and User-Friendly URLs
Told by a dissertation help firm, this is among the biggest critical SEO issues. Most businessmen also make this mistake while creating product listings on their websites. They try to include cat-id in the URLs. When they will use cat-id in the URL, they can’t make it user-friendly. If you want to make it user-friendly and search engine friendly, you will have to use the actual product name in the URL.
The search engines can easily read these kinds of URLs. Your customers can also read these URLs. When these URLs will appear in the SERPs, they will get more clicks than other URLs. This is also an essential technique to improve the CTR of your web page. Due to higher CTR, your web page will get a higher ranking in the search engines. It will also send a ton of trust indicator to your website.
Lack of Sharing Functionality
If you want to increase the sales of your products, you will have to increase their visibility. The best way to increase its visibility is to encourage your customers to share it on their social media sites. Now, the problem is that some businessmen don’t include the sharing functionality on their product pages.
Due to the lack of sharing functionality, the customers can’t share it with their friends. If you want to increase the exposure and visibility of the product pages, you should include sharing functionality on your website. Due to more social sharing signals, your web page can also get an opportunity to get a higher ranking in the SERPs.
Slow Page Load Speeds
Slow page speed is considered among critical SEO issues. If a product page is taking too much time to load the data, customers will not like to open it. As a result, they will try to close it. After closing it, they try to open your competitor’s page. If your competitor is providing the best loading speed to the customers, customers will try to use it to buy the products.
Therefore, you should try to optimize the speed of your product page. To optimize the speed of your product pages, first of all, you should use sprites for the images. Secondly, you should use the light codes for the product pages. At last, you should use the instructions of the Google PageSpeed Insights to optimize the speed of your website.
FAQ | Critical SEO Issues in Product Listing for eCommerce Businesses
What are SEO issues?
A poorly coded website (with invalid code) Hidden text is something spammers do, so it’s a red flag for search engines. A slow site – the more code and script pages contain, the slower they’ll load, and the page load is an important SEO factor. Visit our home page to get latest product and service reviews.
What are some common SEO mistakes?
Common SEO Mistakes
- Slow Site Speed.
- Bad Reviews on Google.
- Faulty Google My Business Verification Code.
- Lack of Location-Specific Pages.
- Duplicate Content.
- Broken Images and Missing Alternative Texts.
- Outdated Content and Information on Site.
- Not Optimizing Your Website for Mobile.
Why is my SEO not working?
Websites that don’t have enough high-value links may not be valuable enough to rank on Google. Now, don’t think you can go out and buy links or do things too fast to buy links. Your SEO will not work if your content lacks the kind of links that Google wants to reward.
How do I fix technical SEO issues?
Here are few ways you can do to fix this all-in-one technical SEO issue:
- Add keywords to URLs.
- Use hyphens to separate words without using space
- Canonize multiple URLs serving the same content.
- Try to shrink long URLs (100+ characters) to less than 70.
- Use a single domain and subdomain.
How do I fix my SEO?
Follow these below suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search engine results.
- Publish Relevant Content.
- Update Your Content Regularly.
- Have a link-worthy site.
- Use alt tags.